Project Overview: GreenTech Solutions, a renewable energy provider, wanted to reach decision-makers in the industrial sector through paid ads. They needed a well-optimized PPC campaign to generate high-quality leads and drive conversions.
What We Did:
Created targeted Google Ads campaigns focused on industry-specific keywords
Developed compelling ad copy with strong calls to action
Continuously monitored and adjusted bids to ensure optimal ad performance
A/B tested landing pages to improve conversion rates
Results: GreenTech Solutions saw a 25% decrease in cost-per-click (CPC) and a 40% increase in qualified leads generated from PPC campaigns.